Launch during Dutch Design Week 2015
day and hour will be announced.
Alongside the literal form of ornament a contemporary form has emerged, which shares the ascribed characteristics of the literal ornament, but has an even more pervasive effect. This ornament, that takes the shape of (commercially) constructed values and relates to branding, storytelling and the experience economy, plays a key role in the understanding of fashion today. Interwoven in design practices this value-ornament has gained a dominant position in today’s consumer society. By considering the layered character, the evolution of ornament and reflections on this from various sources and contexts ranging from Adolf Loos to Michel de Certeau, this text focuses on the impact of the contemporary value-ornament on today’s makers and users revealing potential for future alternatives.
Femke de Vries works as a designer/artist and researcher in the field of fashion where she focuses on the social, economic and design-related effects of fashion as a system aimed at value production.
Author and editor: Femke de Vries
Textediting: Ruby Hoette, Hanka van der Voet
Translation: Nanne op ‘t Ende
Graphic design: Inedition
Made possible thanks to the generous support of the LeoXIII gastatelier, Stimuleringsfonds Creatieve Industrie and Kunstraad Groningen.
Softcover, 60 pages
170 x 240 mm / 6,5 x 9,5 inches
English language only
17 images in 1 PMS