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Entrepreneurial Means and Precarious Ends

Onomatopee 170
Do or Delegate
May 11 - June 23, 2019

Do or Delegate

Entrepreneurial Means and Precarious Ends

Onomatopee 170

Now that the prospect of full automation is once again getting traction, the shared hope is to delegate every task to intelligent machines. But as we await the full takeover of smart robots, work is delegated to machines and humans alike. It makes no difference to companies and entrepreneurs: while some machines begin to look human-like, some humans are disguised as machines, by means of seamless interface design or blatant deception. This is what Astra Taylor calls fauxtomation*.

"Do or Delegate” probes the asymmetrical power relationships shaping the ever-evolving landscape of work, which is still, for better or for worse, the foundation of the economy. Thus, the exhibition focuses on the present of work, a time when work is as present as ever. In this context, work is conceived as a dynamic resource that can be performed, delegated, outsourced, crowdsourced, transformed, destabilized, disguised, displaced, concealed and revealed, rejected and reclaimed.

What happens when social media users become neurons of a hive-mind ready to be consulted, when most endeavors become services that can be commissioned and purchased online, when people become software extensions, when online marketplaces shrink the global geography of freelancing. Where and how is value extraction taking place?
Ever since Laszlo Moholy-Nagy “ordered” his paintings by dictating instructions via telephone**, the idea that the artist should be the material executor of the artwork increasingly grew out of fashion. While this issue has been mostly understood within the frame of authorship, “Do or Delegate” recognises it first and foremost as a work-related matter. More specifically, the exhibition questions the entrepreneurial shift from art to art direction. What kind of labor goes into art? Who are the ones performing it? Which activities, side-jobs, formal and informal economies constitute or limit a practice?

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Alongside the exhibition, Onomatopee will publish Entreprecariat by Silvio Lorusso, with a preface by Geert Lovink and a postface by Raffaele Alberto Ventura. The book, which will be launched this fall, explores and maps out the current entrepreneurial ideology from a precarious perspective. The Entreprecariat indicates a reality where change is natural and healthy, whatever it may bring. A reality populated by motivational posters, productivity tools, mobile offices and self-help techniques. A reality in which a mix of entrepreneurial ideology and widespread precarity is what regulates professional social media, online marketplaces for self-employment and crowdfunding platforms for personal needs. The result? A life in permanent beta, with sometimes tragic implications.

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* Astra Taylor, “The Automation Charade”, Logic #5, 2018,  https://logicmag.io/05-the-automation-charade/
** Some of Moholy-Nagy’s “Telephone Pictures” are collected by the Museum of Modern Art of New York, https://www.moma.org/collection/works/78747

Agenda

October Wednesday 23, 2019, 16:00 - 18:00

'Precarious Permanence' - talks and book launches

Join us for Precarious Permanence on Wednesday 23 October from 16:00 - 18:00 at Onomatopee. Free admission.

Not only within the field of arts and culture, but in life altogether, we are living under the conditions of precarious permanence - a constant state of uncertainty and movement. Together with Silvio Lorusso and Channon Goodwin we will delve into the topic of art-making, labour, and experimental practices, as discussed in their respective publications ‘Entreprecariat’ and ‘Permanent Recession’.

 

Entrepreneur or precarious worker? These are the terms of a cognitive dissonance that turns everyone’s life into a shaky project in perennial start-up phase. Silvio Lorusso will guide us through the entreprecariat, a world where change is natural and healthy, whatever it may bring. A world populated by motivational posters, productivity tools, mobile offices and self-help techniques. A world in which a mix of entrepreneurial ideology and widespread precarity is what regulates professional social media, online marketplaces for self-employment and crowdfunding platforms for personal needs. The result? A life in permanent beta, with sometimes tragic implications.

 

Cultural capital, the artistic supply chain, and low or underpaid work - the Australian art market appears to be in permanent recession. Permanent Recession: a Handbook on Art, Labour and Circumstance is an enquiry into the capitals and currencies of experimental, radical and artist-run initiatives in Australia. Together with Channon Goodwin, an artist and art worker based in Melbourne and editor of the publication, we will discuss the book and its functioning as part research, part advocacy document, part literature review, part reader and part position paper.

Location

Onomatopee

Location

Onomatopee

September Thursday 19, 2019, 19:30 - 21:00 / Talk / lecture

Ghostwriting Files x Onomatopee @ Het Nieuwe Instituut


This Design Dialogue is organised in collaboration with Onomatopee Projects in Eindhoven and city curator Josh Plough, and follows up on their roundtable discussion Bring Your Own Bricks and exhibition ‘Do or Delegate!’, curated by Silvio Lorusso.

We focus on the shifting position of the designer within the global geography of freelancing and current economic climate in the creative sector; one where labour is increasingly outsourced, delegated, masked and displaced. With Stefan Stefansson, Lara García Díaz, Fanfare (Freja Kir and Miquel Hervás Gómez) and Silvio Lorusso.


The Ghostwriter is an individual who writes content under someone else’s name, obscuring their authorship in exchange for pay. By outsourcing his project to cheap and anonymous labour forces on freelance platforms such as Fiverr, Stefan Stefansson exposes the shifting position of the graphic designer within the current economic climate; one where labour is increasingly outsourced, delegated, masked and displaced.

How is the practice of a designer constituted, enhanced or limited by the growing amount of online marketplaces and informal platform economies? While the very idea of ‘authorship’ is being multiplied and dissolved with the proliferation of software-human extensions and entrepreneurial tools, this transition cannot be separated from the systemic conditions within the creative sector. Does this shift directly push, enable or limit the possibilities of a designer to perform their work?

Departing from practices that interrogate the conditions of nomadic design labour today, the conversation will look for other forms of engagement — and forms of collective authorship — in the Netherlands and beyond.

Stefan Stefansson
Stefán Stefánsson is an artist and designer from Iceland based in The Netherlands. After graduating from The Gerrit Rietveld Academie, he has focused his work towards the working environment of the creative and the epidemic of the unpaid internship. With the project The Ghostwriting Files, he uses his own persona to establish an entrepreneurship based on outsourcing his work to creatives through online platforms like Fiverr.

Lara García Díaz
Lara García Díaz is a cultural activist and PHD researcher at the Antwerp Research Institute for the Arts (ARIA). Since 2016, she is investigating politics of precarity and cultural practices with commons-based approaches through the lens of feminist theories. She is part of the Culture Commons Quest Office (CCQO), an interdisciplinary research team that focuses on the commons in cities as a pivotal resource for a sustainable creative labour. Lara has contributed in books such as What’s the Use (Valiz, 2016), It is the microorganisms that will have the last word (La Capella, 2018), Exploring Commonism (Valiz, 2018) or Prekariart (Universidad del País Vasco, 2018), and she often collaborates in exhibitions, symposiums and conferences as lecturer/researcher such as Commonism. On Cohabitation (Venice Biennial, 2018), Living Research: the Urgency of the Arts (Royal College London, 2019), Culture for Solidarity (Zemos 98 Seville, 2019), Prelude Symposium (Oslo Biennial, 2019) or Life on Mars? (Palazzo Lombardia Milán, 2019).

fanfare (represented by Freja Kir and Miquel Hervás Gómez)
fanfare is a platform and design studio for cross-disciplinary collaboration and graphic design. With an active programme, fanfare seek to generate, facilitate, and encourage awareness of exploratory approaches and contemporary views on visual imagery and design methodology.

Through the annual research initiative fanfare.inc, the platform explores current conditions of creative nomadic work and network. In line with adaptive conditions, fanfare inc. embrace several points of view through conversations, contributions, professional observations, and traveling formats. fanfare inc. is collaborative of nature and intended as a threshold for inclusive debate and future relations.
http://fanfareinc.world/ http://fanfarefanfare.nl/

Silvio Lorusso
Silvio Lorusso’s work focuses on the cultures and rhetorical regimes embedded in techno-social systems. He deals with the narratives and counternarratives that define platforms, devices and interfaces. By doing so, he engages with the tensions surrounding notions of labour, productivity, autonomy, self-design, entrepreneurialism, precarity and failure. In October, Onomatopee will publish his first book entitled ENTREPRECARIAT: Everyone is an Entrepreneur. Nobody is Safe. Silvio Lorusso is Affiliated Researcher at the Institute of Network Cultures of Amsterdam, Creative Coding Tutor at the Royal Academy of Art in Den Haag and researcher at the Willem De Kooning Academy. He’s also a member of varia and part of the editorial board of Italian graphic design magazine Progetto Grafico.


This Design Dialogue is organised in collaboration with Onomatopee Projects in Eindhoven and city curator Josh Plough, and follows up on their roundtable discussion Bring Your Own Bricks and exhibition ‘Do or Delegate!’, curated by Silvio Lorusso.

Location

Het Nieuwe Instituut
Rotterdam

Location

Het Nieuwe Instituut
Rotterdam

June Saturday 22, 2019, 13:30 - 19:00 / Meet-up, Talk / lecture

Bring Your Own Time, Bring Your Own Bricks.

A reflective day of conversations and performances that touch on precarity in the creative sector, presented in the framework of the Do or Delegate exhibition.

 

The speakers include Joram Kraaijeveld of Platform B.K and Natalie Hartjes of MAMA, Silvio Lorusso, The Amsterdam Labour Community, Alejandro Cerón; with performances by Stefán Stefánsson and Alina de Lupa.

 

Bring Your Own Time starts with the old maxim ‘time is money’ and then inflates it in the white cube hoping to apply pressure. The day will be about exchange and mobilisation. How can we move this discussion, or more accurately distraction, out of the art space, the cafe, the bar and into policy and lasting results?

Whether it’s small institutions vying for funding, people trying to mobilise and start new communities or the relevance of doing nothing, there is a want and need for things to add up. If we bring the time, who brings the money?

14:00 Introduction by Silvio Lorusso to his exhibition and research.

14:45 Discussion between Joram Kraaijeveld of Platform B.K and Nathalie Hartjes of MAMA on creating structures of solidarity that cannot be controlled by market mechanisms.
 

15:45 Break and performance by Alina Lupa

16:20 Amsterdam Labour Community will introduce their initiative, followed by questions and answers.

17:00 Alejandro Cerón will talk about negativity and refuse as modes of production in the context of the project I’ve got an empty space.

17:40 Break and performance by Stefán Stefánsson.

and then...peace

 

The program is organised by Josh Plough, city curator at Onomatopee

Location

Onomatopee

Partners

Made possible thanks to the Mondriaan Foundation, the Province of Noord-Brabant and Cultyuur Eindhoven.

Location

Onomatopee

Publication

Onomatopee 170, Silvio Lorusso, 2019

Entreprecariat - notes

everyone is an entrepreneur nobody is safe

€ 18

add to cart

Entrepreneur or precarious worker? These are the terms of a cognitive dissonance that turns everyone’s life into a shaky project in perennial start-up phase. Silvio Lorusso guides us through the entreprecariat, a world where change is natural and healthy, whatever it may bring. A world populated by motivational posters, productivity tools, mobile offices and self-help techniques. A world in which a mix of entrepreneurial ideology and widespread precarity is what regulates professional social media, online marketplaces for self-employment and crowdfunding platforms for personal needs. The result? A life in permanent beta, with sometimes tragic implications.

With a foreword by Geert Lovink and an afterword by Raffaele Alberto Ventura.

“A compelling and relentless j’accuse: debunking the social and political myths that push an increasing number of persons to perform in the entrepreneurship circus — with no safety nets.”
Antonio Casilli, author of En attendant les robots, 2019

 

 

Type
Softcover
Dimensions
105 x 170 mm / 4.1 x 6.7 inches (portrait)
Pages
260
ISBN
978-94-93148-16-1
Editor
Silvio Lorusso
Author
Silvio Lorusso, Geert Lovink, Raffaele Alberto Ventura
Graphic
Federico Antonini and Alessio D’Ellena (Superness.info)
Language
English
Release date
20191019
Binding
Sewn and glued
Paper
Munken print white 250 gr cover and Munken print white 80gr 1,8 inside.
Color
2/2 (black + yellow pantone)
Font
Monument Grotesk by abcdinamo.com and ITC Garamond Condensed
Image specs
68 full color images, 5 black/white
Details
1+0 glossy foil all over cover/spine/back cover
Onomatopee project manager
Freek Lomme
Text editor
Josh Plough
Proofreader
Josh Plough
Photography of the book
Blickfanger
Made possible by
Onomatopee, Province of Noord-Brabant, Cultuur Eindhoven and Mondriaan Foundation
more specs

PEOPLE INVOLVED IN THIS PROJECT AND ALL THE ROLES THESE PEOPLE EVER HAD IN ONOMATOPEE PROJECTS